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    Heads and Directors of Marketing, Brand, Communication, Digital, Social , GTM and Sales


         The nature of corporate marketing organisation and strategy continues to evolve. Marketing needs to further adapt if it is to deliver greater value. Therefore, many companies are restructuring and rebuilding their marketing departments. Embracing transformation, technology and leadership are key to succeeding in this process. There are numerous global brand developments to discover in the current environment:  marketing needs to manage brand engagement in a meaningful way to connect with customers.  From utilising social, digital and customer data to enhancing the consumer experience, marketing is required to be innovative to enhance its ROI and accountability. Social, content and digital deserve special focus as it carries major risks but also fantastic rewards for marketing (through functionality) and CRM programmes.
    A key consideration is the need to connect sales/marketing with the consumer, in order to be more effective and reach customer groups on a relationship basis. Knowing which marketing activities to centralise while catering to local markets is critical.
    Attend this thirteenth forum in our marketing series to benchmark how other corporate marketing departments are facing these challenges; hear their perspectives - both success stories and lessons learned.  Utilise this event to learn from their experiences, compare solutions and take away concrete strategies that you can use to drive strategic transformation in your enterprise. 



    Invista  From a Digital Strategy to a Business Strategy for the Digital Age
    Zurich Insurance  Augmented Reality and Virtual Reality to Strengthen the Emotional Connection to your Brand
    Arla Foods  Working with Global Content Marketing at Scale
    Draeger  How Social Media has Become a Vital Piece of B2B Marketing @ Draeger
    Harman International  Launching Products Better and Faster: How Marketing can Improve New Product Introduction (NPI) and Product Life Cycle
    Vibram Group  Brand Ambassadors – The Power of Proud Staff to Build your Brand
    JLL  Lead Generation Through Digital: Is your Organisation using the Best and Most Cost Effective Lead Generation Strategies
    Audi  How to Build a Digital Team from Scratch
    ING  How to Become Loved in a Category that is Not Respected
    Cramo Group  Building a Strong Brand and Differentiate through Customer Experiences
    Tata Steel  Brand Storytelling: Use a Narrative Based Brand Story for your Content
    IBM  Living your Brand Internally and Externally:  How HR, Marketing and Communications Combine Forces
    RELX  How to Improve Marketing Performance and Decision Making through Customer Insights
    Tieto  How to Create a Customer Driven Culture to Support Future Growth
    Deoleo  Transforming Product Innovation Performance (and Brand Performance) with an Open Innovation Approach
    Bridon Bekaert  Branding after Mergers, Joint Ventures and Acquisitions
    Hilti  Case Study of Refreshing the Hilti Brand

    Click here to see photos and testimonials from our most recent Marketing and Brand Forum



    Amadeus IT Group Putting Marketing in the Driver's Seat for Digital Transformation:  Providing Your Marketing Digital Capabilities as a Profit Centre for the Organisation