Heads and Directors of Marketing, Brand, Communication, Digital, Social , GTM and Sales

 

     The nature of corporate marketing organisation and strategy continues to evolve. Marketing needs to further adapt if it is to deliver greater value. Therefore, many companies are restructuring and rebuilding their marketing departments. Embracing transformation, technology and leadership are key to succeeding in this process. There are numerous global brand developments to discover in the current environment:  marketing needs to manage brand engagement in a meaningful way to connect with customers.  From utilising social, digital and customer data to enhancing the consumer experience, marketing is required to be innovative to enhance its ROI and accountability. Social, content and digital deserve special focus as it carries major risks but also fantastic rewards for marketing (through functionality) and CRM programmes.
A key consideration is the need to connect sales/marketing with the consumer, in order to be more effective and reach customer groups on a relationship basis. Knowing which marketing activities to centralise while catering to local markets is critical.
Attend this sixteenth forum in our marketing series to benchmark how other corporate marketing departments are facing these challenges; hear their perspectives - both success stories and lessons learned.  Utilise this event to learn from their experiences, compare solutions and take away concrete strategies that you can use to drive strategic transformation in your enterprise. 

 

Telekom Slovenije  Transform Existing Content and Marketing Practices into a Structure Suitable for your Organisation
Oracle  How to Apply Artificial Intelligence to Marketing Strategy and Programs
Electrolux  Case Study of a 360 Consumer Experience Activation
AG Insurance  Verbal Identity of your Brand and AI
Tata Steel  How to Leverage a 75 year old Niche Sponsorship to create ROI for the Sponsor and have a Major Impact in the Community?
OSRAM  From Classical to Digital Marketing:  Re-Building the Organization
Peli Products  Making a Big Impact with Low Budgets: Actionable Strategies with Large Results that Require Limited Investment/People
Philips Building Digital Analytics and Marketing Optimization as a Global Capability
UBS Asset Management  Engaging B2B Customer Leads on their Own Personal Channels
Shell  Brands with Purpose – Beyond the Launch PR Blitz
Schneider Electric  Brand Storytelling: Using a Narrative Based Brand Story for your Content
Cramo  Building a Brand from the Inside Out and From the Outside In
Bridon-Bekaert  Marketing through Subsidiaries, Partners and Post-Merger Integration
Signify  The Art of Social Listening for Business Intelligence
UniCarriers Europe  Online Marketing:  How Buyer Personas Boost Marketing Automation
Gemalto  Can Technology Make your Customer Journey and UX Totally Fluid?
Ericsson  Content and Customer Engagement in B2B
Volkswagen  Creating a UX and Customer Journey using the Right Channels and Platforms
AXA Partners  Increase Sales Performance: Innovative Alignment w/ Sales & Marketing

Click here to see photos and testimonials from our most recent Marketing and Brand Forum

Amadeus IT Group Putting Marketing in the Driver's Seat for Digital Transformation:  Providing Your Marketing Digital Capabilities as a Profit Centre for the Organisation