Online Registration for Marketing and Branding Forum Oct 2019
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    Heads and Directors of Marketing, Brand, Communication, Digital, Social , GTM and Sales

     

         The nature of corporate marketing organisation and strategy continues to evolve. Marketing needs to further adapt if it is to deliver greater value. Therefore, many companies are restructuring and rebuilding their marketing departments. Embracing transformation, technology and leadership are key to succeeding in this process. There are numerous global brand developments to discover in the current environment:  marketing needs to manage brand engagement in a meaningful way to connect with customers.  From utilising social, digital and customer data to enhancing the consumer experience, marketing is required to be innovative to enhance its ROI and accountability. Social, content and digital deserve special focus as it carries major risks but also fantastic rewards for marketing (through functionality) and CRM programmes.
    A key consideration is the need to connect sales/marketing with the consumer, in order to be more effective and reach customer groups on a relationship basis. Knowing which marketing activities to centralise while catering to local markets is critical.
    Attend this seventeenth forum in our marketing series to benchmark how other corporate marketing departments are facing these challenges; hear their perspectives - both success stories and lessons learned.  Utilise this event to learn from their experiences, compare solutions and take away concrete strategies that you can use to drive strategic transformation in your enterprise. 

     

    Dell EMC Transform Existing Content & Marketing Practices for your Organisation
    PepsiCo  Rethinking Marketing with UX, Data & Conversion at the Core
    Akka  Living your Brand Internally & Externally: HR & Marketing & Communications
    Mattel  Creating an Emotional Connection with your Brand
    GE Heathcare  Brand Storytelling: Using a Narrative Based Brand Story
    Durham University  The Matt Hedges Crisis: How the Story Unfolded and Lessons Learned
    Eaton  Sustainability as a Driver for Brand Preference
    Wolters Kluwer Managing Marketing Globally,Achieving Scale, Maximising Local Effectiveness
    AVL  Adapting Marketing to Proactively Prepare for Disruption in the Automotive Industry
    IMI Precision Engineering  Digital and the Aftermarket - a Manufacturer's Perspective
    Ericsson  Building that Winning Employer Brand in a Highly Complex Digital World
    HP  The 5 Biggest Digital Transformational Mistakes I Have Seen and How to Avoid Them
    Oracle  Beyond Marketing: What's Coming Next in the Experience Economy
    CPA Global  Building an Authentic Brand
    FreedomPay Making a Big Impact with Low Budgets: Actionable Strategies with Large Results
    Damco  Adapting Marketing to Proactively Prepare for Disruption
    Nokia  Increase Effectiveness of Customer Proximity in B2B
    Dassault Systemes Building a Community Around your Brand


    Click here to see photos and testimonials from our most recent Marketing and Brand Forum

    Amadeus IT Group Putting Marketing in the Driver's Seat for Digital Transformation:  Providing Your Marketing Digital Capabilities as a Profit Centre for the Organisation