Expanding ecommerce into new markets brings exciting growth opportunities—but also complex tax challenges. As businesses embrace new business models to reach international customers, they face varying VAT/GST and Sales Tax rules, a myriad of regional regulations, and a complex web of compliance operations overheads. These indirect tax requirements quickly become a barrier to scaling.
Join expert speakers: Niall Kiernan, Senior Director of Global eCommerce Product at Vertex, Shara Indrakumar, Director, UK Tax Determination Lead, Deloitte, Sam Palfreyman, Principle Solutions Engineer, commercetools, and Amy Wilkie, Director Product Management, Vertex as they explore:
· How flexible ecommerce architectures can support growth across new markets, channels, and business models.
· The impact of the buyer's location and selling model on indirect tax obligations, including invoicing and registration requirements.
· Strategies for managing VAT/GST compliance across multiple jurisdictions without slowing down expansion.
· Insights from global businesses on navigating tax complexity while scaling ecommerce operations.
Whether you're entering new markets or rethinking your digital strategy, this session will offer practical insights to help you scale with confidence.
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Corporate Panelists
Niall Kiernan, Senior Director of Global eCommerce Product, Vertex Inc
As Senior Director of Product for Europe & eCommerce globally, Niall Kiernan, focuses on all online sales and VAT indirect tax management requirements from tax determination to filing and remittance. Niall leads the business to define and execute the vision and roadmaps for the eComm product portfolio. Having built a reputation as a business leader across payments, risk, retail and tax, from enterprise to SMB, Niall believes successful businesses are built on great culture and great strategy.
Shara Indrakumar - Director – UK Tax Determination Lead, Deloitte
Shara is a Director in Deloitte’s UK VAT Compliance and Technology team. He has over 17 years’ experience of indirect tax technology including ERP, tax determination and compliance automation implementations within wider finance transformation projects. He now leads the UK firms third party indirect tax determination teams, managing indirect tax technology relationships with major software providers within the market.
Sam Palfreyman, Principle Solutions Engineer, commercetools
Sam Palfreyman is a Principal Solutions Engineer at commercetools with over 20-year experience acting as an architect and trusted advisor to the world's leading brands as they select and implement their eCommerce solutions.
Amy Wilke, Director Product Management, Vertex
With 20 years of experience in product development across multiple industries, I’ve focused heavily on creating best in class eCommerce products that scale efficiently. At Vertex I look to understand and create solutions to address the pain points that eCommerce customers experience as they expand and grow, delivering customer centric solutions to ease these problems.