Expanding ecommerce into new markets brings exciting growth opportunities—but also complex tax challenges. As businesses embrace new business models to reach international customers, they face varying VAT/GST and Sales Tax rules, a myriad of regional regulations, and a complex web of compliance operations overheads. These indirect tax requirements quickly become a barrier to scaling.
Join expert speakers Niall Kiernan, Senior Director of Global eCommerce Product at Vertex, Sergio Avalos, Director of Indirect Tax Technology Deloitte UK, and Greg Kieran Director of Solutions Engineering for EMEA commercetools, as they explore:
· How flexible ecommerce architectures can support growth across new markets, channels, and business models.
· The impact of the buyer's location and selling model on indirect tax obligations, including invoicing and registration requirements.
· Strategies for managing VAT/GST compliance across multiple jurisdictions without slowing down expansion.
· Insights from global businesses on navigating tax complexity while scaling ecommerce operations.
Whether you're entering new markets or rethinking your digital strategy, this session will offer practical insights to help you scale with confidence.
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Corporate Panelists
Niall Kiernan, Senior Director of Global eCommerce Product, Vertex Inc
As Senior Director of Product for Europe & eCommerce globally, Niall Kiernan, focuses on all online sales and VAT indirect tax management requirements from tax determination to filing and remittance. Niall leads the business to define and execute the vision and roadmaps for the eComm product portfolio, while ensuring Vertex is also well positioned to deliver against global VAT needs. Having built a reputation as a business leader across payments, risk, retail and tax, from enterprise to SMB, Niall believes successful businesses are built on great culture and great strategy.
Sergio Avalos, Director of Indirect Tax Technology and Transformation, Deloitte UK
Sergio is Director of Indirect Tax Technology and Transformation at Deloitte UK, specialising in Finance Transformation and Tax Technology. With a strong finance and accounting background, he leads large-scale transformation programmes focused on optimising tax operating models and governance. His expertise includes e-invoicing, digital reporting, tax determination, and compliance systems—delivering efficiency and compliance. Sergio has a proven track record of delivering impactful results in complex, international environments, ensuring seamless integration of technology with tax processes.
Greg Kiernan, Director Solutions Engineering, ecommercetools
Greg Kieran is the Director of Solutions Engineering for EMEA at commercetools, with over 25 years of experience in delivering technology to various industries. He has previously led teams at HireVue and Oracle, and is passionate about helping companies solve real world challenges with the use of technology